XINLIAN CELEBRATING ITS 20TH ANNIVERSARY
Xinlian (Beijing) Media Watch Limited, a trailblazer in the media intelligence industry in China, celebrates its
20th anniversary. Since its foundation on March 31, 2004, Xinlian has been dedicated to revolutionizing media
monitoring and analysis services in China and is now a pioneer in one-stop media intelligence and data insights
services.
"We are incredibly proud to celebrate this remarkable milestone," said James Huang President of Xinlian (Beijing)
Media Watch Limited. "Our journey has been one of constant evolution, driven by our passion for excellence and
our determination to stay ahead of the curve. We owe our success to the trust and loyalty of our valued clients
and the dedication of our exceptional team."
Honoring Our History
Established by veterans from Xinhua News Agency, Xinlian began providing clipping services to domestic and
international clients in 2004. The company has since evolved from a team of 20 people to nearly 200 employees,
including six well-known experts and consultants, 20 experienced data analysts, and more than 100 client service
professionals.
Headquartered in Beijing, Xinlian has expanded its footprint nationwide, with offices in Shanghai, Chengdu, and
other major cities in China, enabling the company to better serve its clients.
Today,Xinlian is a comprehensive media intelligence and insights solution provider, offering a wide range of
services,including all-in-one media monitoring, media analytics and management, brand reputation
management,data insights and consulting, and multilingual services.This diverse portfolio enables the
company to
cater to the evolving needs of clients, providing tailored solutions that drive success in today's dynamic
business landscape.
Rewards and Recognition
Over the past two decades, Xinlian has developed iNews, iData, and a range of other i-series tools, acquiring
dozens of national software copyrights for data crawling and processing. Additionally, the company has obtained
multiple national patents in media evaluation, including the article reach evaluation algorithm (National
Patent No. ZL 2021 1 0786223.5) and assessment model for media influence (National Patent No. ZL 2021 1
0786225.4).
These groundbreaking achievements have enabled Xinlian to transcend traditional monitoring and solve numerous
industry challenges, such as the lack of a unified and easily understood metric to evaluate PR work results. As
a result, the company provides clients with professional, comprehensive, and actionable insights, empowering
them to make informed decisions to achieve their communication objectives.
In addition to developing solutions and tools tailored to the Chinese media landscape, Xinlian values the
introduction of global perspectives and methodologies into the local market. Xinlian joined FIBEP in 2014,
becoming the first company from the Chinese mainland to join the international media monitoring organization.
Xinlian is also a full member of the International Association for Measurement and Evaluation of Communication
(AMEC).
The Next Journey
Backed by 20 years of steady growth, Xinlian adheres to a philosophy that is driven by technology and data, while
focusing on products and services that promote the overall evolution of the value chain.
As the company looks to the future, Xinlian remains committed to its core values of innovation, intelligence, and
putting the customer first. With rapid advancements in artificial intelligence reshaping the industry, Xinlian
is at the forefront as the company leverages these technologies to enhance its offerings. The company has
developed advanced functions and tools, such as press release writing assistance, translation assistance, and
content analysis, all powered by ChatGPT and other local LLMs.
With a keen eye on emerging trends and technologies, Xinlian is poised to continue empowering businesses and
individuals to thrive in an increasingly complex and dynamic media environment.
For more insight into Xinlian and their services, please visit http://www.xlbeijing.com/ or
contact:XL-Insights@xlmediawatch.com
About Us
Xinlian (Beijing) Media Watch Limited is at the forefront of media monitoring and communications research
and measurement services in the ever-evolving integrated media landscape. With a commitment to innovation
and driven by advanced technologies, we have established ourselves as a leading provider in the industry. As
an independent third-party entity, we maintain an objective and impartial stance, ensuring the reliability
and integrity of our monitoring data. With over 20 years of experience in media and communications research
in China, Xinlian has developed into a specialized media intelligence supplier with advanced capabilities in
data crawling, data mining, and integrated evaluation. Our focus is on delivering high-value business
intelligence services to both domestic and international enterprises and organizations.
Xinlian is the first company from the Chinese mainland to join the international media monitoring
organization, FIBEP. We are also honored to be the inaugural Chinese mainland full member of the
International Association for Measurement and Evaluation of Communication (AMEC). Moreover, we have forged
strategic partnerships with esteemed institutions and renowned companies, including the Institute of
Journalism and Communication Studies at the Chinese Academy of Social Sciences, the School of Management at
Beijing Normal University, People's Daily Online, Xinhua News Agency, Qihoo 360. These valuable
collaborations enable us to conduct extensive research and foster cooperation across diverse fields,
effectively empowering PR professionals with comprehensive and efficient solutions.
As a leading media intelligence provider in China, Xinlian combines data services with five core solutions:
All-in-one Media Monitoring, Brand Reputation Management, Media Analytics & Measurement, Data Insights &
Consulting, and Multilingual Services. Our comprehensive offerings empower brands by enhancing their
communication effectiveness and maximizing their return on PR efforts. We are dedicated to deepening
insights and making your communication more impactful.
